Which of the Following Is an Advantage Associated with Public

question 70

Multiple Choice

Which of the following is an advantage associated with public relations?

• A)effectiveness at completing the communications product
• B)high absolute cost but low relative cost
• C)ease with which PR activities are coordinated with other promotional activities even when the activities are performed in different departments
• D)use as an effective lead generator
• E)all of the above

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Definitions:

Target Capital Structure

The capital structure that management strives to maintain as new capital is raised. An estimate of the structure that maximizes stock price.

Preferred Stock

A category of equity in a company that ranks above common stock in terms of claims on assets and profits, typically involving stable dividend payments.

Breakpoint

A volume discount in the sales charge or load of a mutual fund, offered to investors when investments exceed a specific dollar amount.

Capital

Funds or assets that are used for investing in business operations to generate profitable returns.