Which of the Following Statements About the Proliferation of New

question 14

Multiple Choice

Which of the following statements about the proliferation of new products in the consumer marketplace is true?

• A)Consumer product companies launch approximately 20,000 new products each year.
• B)Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products.
• C)Supermarkets now carry an average of 30,000 different products compared to 13,067 in 1982.
• D)Many retailers require promotional deals such as discounts and allowances just to handle a new product.
• E)All of the above statements about the proliferation of new products in the consumer marketplace are true.

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Definitions:

Persuasive Approach

A method or technique aimed at convincing others to adopt a particular belief or course of action through reasoning and argumentation.

Follow-up Message

A communication sent to reinforce, remind, check-in, or obtain a response following an initial interaction or message.

Thank-you Message

A communication expressing gratitude, often sent as a polite gesture of appreciation following a service, favor, or an event.

Job-acceptance Message

A written or verbal communication in which a job offer recipient formally agrees to the terms and conditions of employment.