Which of the Following Describes a Sales Promotion That Can

question 8

Multiple Choice

Which of the following describes a sales promotion that can be used by a marketer to defend its current customer base?

• A)Use special price promotions to encourage consumers to stock up on the brand.
• B)Use bonus pack promotions to get consumers to buy larger sizes.
• C)Use coupons to encourage consumers to continue to buy the brand.
• D)Use trade promotions to encourage retailers to display and promote the brand.
• E)Do any or all of the above.

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Definitions:

Unconditioned Stimulus

Within the framework of classical conditioning, a stimulus inherently and spontaneously elicits a reaction without the necessity of prior learning.

Negative Punishment

A form of behavioral control that involves the removal of a desirable stimulus following a behavior to decrease the likelihood of that behavior occurring again.

Omission Training

A learning process in which the removal or avoidance of an expected stimulus occurs following a behavior, decreasing the likelihood of that behavior occurring again.

Escape Learning

A form of learning in which an organism acquires a response to terminate an aversive stimulus.