Which of the Following Best Reflects the New Role of Public

question 48

Multiple Choice

Which of the following best reflects the new role of public relations in an integrated marketing communication program?

• A)sponsoring the local Little League team
• B)supporting local charities
• C)sponsoring Olympic events to gain brand name association.
• D)issuing a press release announcing a new CEO
• E)advertising to announce an organization's support of a school bond referendum

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Definitions:

Behavioural Rehearsal

A technique used in therapy and training situations where individuals practice behaviors in a safe environment before applying them in real life.

Social Skills Training

A form of behavior therapy used to improve interpersonal skills through direct teaching of desirable behaviors.

Classical Conditioning

The methodology of learning through the habitual association of two stimuli, resulting in a response initially instigated by the second stimulus being later instigated by the first stimulus alone.

Blaming Oneself

The act of holding oneself responsible for certain outcomes or situations, often associated with feelings of guilt or inadequacy.