Which of the Following Statements Explains Why Marketers Have Recently

question 60

Multiple Choice

Which of the following statements explains why marketers have recently increased their use of sampling?

• A)Major companies have entered the sampling business and created more competition,which has helped to keep sampling costs down.
• B)New technologies and creative marketing are driving new sampling methods that allow marketers to target their samples more effectively.
• C)The simplification of sales promotion programs by companies such as Procter & Gamble is prompting these marketers to move away from coupons and price promotions in favor of samples.
• D)Marketers believe sampling meets the complementary goals of introducing consumers to their products and getting retailers to support their programs.
• E)All of the above statements explain why marketers have recently increased their use of sampling.

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Definitions:

Tax System

A tax system is the structured framework within which taxes are imposed on individuals, corporations, goods, and services by a government entity.

Equity Financing

A method of raising capital by selling company shares to investors, in exchange for ownership interest.

Debt Financing

The process of raising capital through the sale of bonds, bills, or notes to individual and/or institutional investors.

Tax Rate

The percentage at which an individual or corporation is taxed.