Which of the Following Statements About the Coordination of Advertising

question 141

Multiple Choice

Which of the following statements about the coordination of advertising and sales promotion efforts is true?

• A)To integrate advertising and sales promotion programs successfully,different themes should be used for each.
• B)Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about.
• C)Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising.
• D)A sales promotion works best when its theme is not an integrated part of the organization's marketing communications.
• E)All of the above statements about the coordination of advertising and sales promotion efforts are true.

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Definitions:

Accounts Receivable

Financial obligations customers have to a business for received services or goods that have not been paid for.

Miscellaneous Expense

Expenses that do not fit into any specific category of the business's financial statements, often small or infrequent costs.

Accounts Payable

Accounts payable represent short-term liabilities or money owed by a business to its creditors or suppliers for goods and services purchased on credit.

Journal Entry

A record of a financial transaction in the accounting books of a business, showing the accounts affected and the amounts.