Which of the Following Is NOT an Advantage Inherent in the Use

question 153

Multiple Choice

Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool?

• A)Coupons offer price reductions to consumers who are price sensitive.
• B)Coupons are an effective way of generating trial of a new product.
• C)Coupons are often used by consumers who already use the brand and would purchase it without a coupon.
• D)Coupons can encourage repeat purchase of a brand.
• E)Coupons can encourage non-users to try a brand.

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Definitions:

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A leading French statesman and journalist known for his critical role in leading France during World War I and his participation in the Paris Peace Conference.