Which of the Following Would Be the Best Example of a Premium

question 87

Multiple Choice

Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand?

• A)a free tube of Colgate toothpaste in a box of Life cereal
• B)a pack of baseball cards in a box of Cheerios cereal
• C)a free sport bottle with the purchase of a four-pack of Gatorade
• D)a dish towel in a box of Tide laundry detergent
• E)a pack of golf tees inside a box of golf balls

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Definitions:

Casualty Insurance

Insurance coverage for loss or liability stemming from a sudden, accidental event.

Equity Securities

Financial assets representing ownership interest in a company, such as stocks, which provide income through dividends and potential for capital gain.

Home Ownership

Home ownership refers to holding the title to a residential property, giving the owner the right to use, occupy, and modify it as they see fit, subject to legal restrictions.

Rental Rates

The cost of leasing a particular property, often expressed as a price per square foot or a monthly fee.