A City of Macon Public Transit System Bus Painted to Look

question 96

Multiple Choice

A City of Macon public transit system bus painted to look like a large moving loaf of Wonder Bread is an example of:

• A)out-of-store advertising.
• B)a mobile billboard.
• C)free-form advertising.
• D)a spectacular.
• E)a sales promotion.

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Definitions:

Green Marketing

Marketing efforts designed to promote products and services based on their environmental benefits.

Strategic Environmental Audit

A systematic evaluation of how well an organization is performing with respect to managing environmental risks and opportunities.

Communication

The process of exchanging information, ideas, thoughts, and feelings between people through speaking, writing, or other mediums to convey messages effectively.

Transfer

The process of moving an employee, resources, or technology from one position, location, or application to another within or between organizations.