The Building or Reinforcement of Consumer-Franchise or Equity for a Brand

question 126

Multiple Choice

The building or reinforcement of consumer-franchise or equity for a brand:

• A)can really only be accomplished through advertising
• B)can be done with carefully planned sales promotion programs
• C)can be done with more easily through trade-oriented promotions than through consumer-oriented promotions
• D)is really not very important given the prolonged economic prosperity the U.S.economy has been in
• E)is accurately described by none of the above

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Definitions:

Negative Affectivity

A personality trait characterized by pervasive negative emotions and mood, including sadness, anxiety, and irritability.

Potential Stressors

Elements or conditions in one’s environment that can potentially cause stress.

Feel Anxious

Experiencing worry, unease, or nervousness about an imminent event or something with an uncertain outcome.

Negative Affectivity

A personality trait characterized by a pervasive tendency to experience negative emotions such as sadness or anxiety.