Which of the Following Is a Viable Objective for a Trade-Oriented

question 38

Multiple Choice

Which of the following is a viable objective for a trade-oriented sales promotion?

• A)to obtain distribution and support for new products
• B)to maintain retailer support for established brands
• C)to encourage retailers to display and promote established brands
• D)to build retail inventories
• E)to do all of the above

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Definitions:

Net Income

The total earnings of a company after subtracting all expenses, taxes, and losses from its total revenues, indicating its profitability.

Purchase Returns

Goods returned by the purchaser to the supplier due to defects, excess supply, or other reasons, often resulting in a refund or credit.

Cost of Goods Sold

The direct financial costs required for the manufacture of a company’s products, involving materials and labor expenses.

FIFO

An accounting method for valuing the cost of goods sold that assumes the earliest items purchased are the first to be sold.