Sales Promotion Tools Could Be Used to Increase Sales of an Established

question 36

Multiple Choice

Sales promotion tools could be used to increase sales of an established brand by:

• A)giving away samples to attract nonusers of the brand
• B)using coupons to give users of a competitive brand an incentive to switch
• C)identifying new uses for the product
• D)using a premium offer that appeals to people who use a competitive brand
• E)doing all of the above

---

Definitions:

Tropomyosin

A protein that runs along the length of the actin filament in muscle fibers and, along with troponin, regulates muscle contraction.

Sarcoplasmic Reticulum

A network of membranes found within muscle cells that stores and releases calcium ions, aiding in muscle contraction.

Sarcolemma

The cell membrane surrounding a muscle fiber, playing a crucial role in muscle contraction.

Acetylcholine Receptors

Protein receptors located in the neuro-muscular junction and various parts of the nervous system that bind acetylcholine, facilitating neurotransmission.