Sampling for a Product Such as Expensive Skin Cream That

question 57

Multiple Choice

Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because:

• A)it cannot be broken down into small sizes.
• B)it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly.
• C)it may be too difficult to find a way to distribute the samples.
• D)consumers may think it is of poor quality since samples are being given away.
• E)it would create an easily imitated competitive advantage.

---

Definitions:

Electronegativity

The measure of an element’s ability to attract electrons.

Ionic Bond

Chemical bond formed because of the attraction of two oppositely charged ions, such as by the loaning of one or more electrons from one ion to another.

Periodic Table

A tabular arrangement of the chemical elements, organized by their atomic number, electron configuration, and recurring chemical properties.

Electronegativity

A chemical property that describes the ability of an atom to attract electrons towards itself in a chemical bond.