Which of the Following Statements About the Changing Role of Sales

question 136

Multiple Choice

Which of the following statements about the changing role of sales promotion agencies is true?

• A)Sales promotion agencies are becoming more involved in the advertising and promotional planning process.
• B)Sales promotion agencies often work on an equal basis with advertising agencies in the planning of promotional programs.
• C)Sales promotion agencies are being used to develop long and short-term promotional strategies as well as for tactical implementation.
• D)Sales promotion agencies are being selected and evaluated on the basis of formal reviews.
• E)All of the above statements about the changing role of sales promotion agencies are true.

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Definitions:

Implied in Fact Contract

An agreement inferred from the actions, behavior, or circumstances of the parties involved, rather than written or spoken words.

Article 2

Refers to a section of the Uniform Commercial Code that governs the sale of goods in the United States, setting forth the rights, duties, and obligations of sellers and buyers.

Common Law

A body of law based on judicial decisions and customs, as opposed to statutory laws.

Void Contract

An agreement that lacks legal validity or is unenforceable by law from the moment it is created, due to reasons such as illegality or incapacity of one party.