Which of the Following Statements About How the Internet Has

question 9

Multiple Choice

Which of the following statements about how the Internet has changed marketing is true?

• A)The Internet cannot be used to create a strong brand image.
• B)The use of the Internet has led to a moratorium on building retail stores.
• C)E-commerce on the Internet has replaced in-person shopping.
• D)Internet both complements and relies on other media in an effective IMC program.
• E)The Internet is not effective in an integrated marketing communications program.

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Definitions:

Central Nervous System

The part of the nervous system that consists of the brain and the spinal cord, crucial for processing and transmitting information.

Conglomerate Mergers

The combination or acquisition of companies operating in unrelated business activities, diversifying business interests and reducing risk.

Horizontal Mergers

A business strategy where companies operating in the same industry or producing similar products merge their operations.

Interlocking Directorates

A situation where members of a company's board of directors serve on the boards of multiple companies, often leading to conflicts of interest or collusion.