Which of the Following Is a Method Suggested by the Text

question 63

Multiple Choice

Which of the following is a method suggested by the text for measuring the effectiveness of public relations activities?

• A)number of customer complaints
• B)public opinion and surveys
• C)sales
• D)computer simulations
• E)trend analyses

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Definitions:

Reinventing Government

A movement or approach aimed at improving governmental efficiency, innovation, and responsiveness to citizens' needs through strategies such as privatization, decentralization, and technology use.

Cost-benefit Analysis

A systematic approach to estimating the strengths and weaknesses of alternatives used to determine options that provide the best approach to achieve benefits while preserving savings.

Mission

A statement or vision that defines the fundamental purpose or goal of an organization or individual.