Buick Conducted a Sweepstakes in Which People Could Enter to Win

question 70

Multiple Choice

Buick conducted a sweepstakes in which people could enter to win the car Tiger Woods uses during tournaments.To enter sweepstakes,consumers had to visit Buick's site.Buick used which promotional mix element on the Internet?

• A)direct marketing
• B)personal selling
• C)television advertising
• D)public relations
• E)sales promotions

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Definitions:

Common Law

A legal system based on custom, court rulings, and precedent, rather than on codified laws.

Contract Formation

The process by which parties reach an agreement on the terms of a contract, creating legal obligations.

Master Of The Offer

Refers to the party in a contractual agreement who has the authority and capacity to make the offer to another party.

Terms And Conditions

The set of rules and guidelines that are agreed upon between parties, typically outlining the rights, duties, and limits pertaining to a service or transaction.