Which of the Following Describes an Advantage an Advertiser Using

question 7

Multiple Choice

Which of the following describes an advantage an advertiser using direct marketing is likely to enjoy?

• A)effective segmentation capabilities
• B)low overall costs relative to sales
• C)ease of effectiveness measurements
• D)fewer time pressures as compared to other forms of media use
• E)all of the above

---

Definitions:

Acts Defensive

Behaviors exhibited by an individual or group when they feel threatened or challenged, often resulting in protectionist or justification actions.

Call Next Week

A directive or plan to contact someone or follow up on a matter in the subsequent week.

Trial Close

A sales technique used to gauge a potential customer's interest or readiness to buy before the final close.

Closing

The process of helping people make a decision that will benefit them by asking them to buy.