For Advertisers the Internet Has Been Called the Wild Wild

question 14

Multiple Choice

For advertisers the Internet has been called the Wild Wild West because:

• A)most of the Internet companies are located in the western part of the United States
• B)there are little or no rules
• C)so many head-to-head battles have occurred in the Internet industry
• D)strategic marketing can be practiced with a winner-take-all showdown
• E)the themes of western movies are easily transferred to Internet advertising Ethical Perspective 15-1

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Definitions:

Racial Diversity

The inclusion of people from different racial and ethnic backgrounds within a given community or organization.

Louisville

A city in Kentucky, significant for its historical and contemporary cultural and social contributions.

Seattle

A major city in the Pacific Northwest of the United States, known for its significant technology industry, vibrant music scene, and iconic Space Needle.

Disenfranchised

Refers to individuals who are deprived of the right to vote or other rights of citizenship.