Using an Integrated Marketing Communications Plan,QVC Is Attempting To

question 43

Multiple Choice

Using an integrated marketing communications plan,QVC is attempting to:

• A)offset a decline in interest in shopping with an increase in text messaging
• B)replace their RFM strategy with faster than lightning (FTL)approach
• C)repackage itself for younger,hipper customers
• D)broadcast only where the advertising time is the least expensive
• E)all of the above

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Definitions:

Cognitive

Relating to mental processes such as awareness, perception, reasoning, and judgment.

Intellectual

Relating to the ability to think and understand ideas and information at a high level.

Behavioral

Pertaining to the ways in which behavior is learned, exhibited, and modified in response to the environment.

Ruminating Inwardly

The process of continuously thinking about the same thoughts, often negative, which can exacerbate feelings of depression or anxiety.