Which of the Following Should Be Examined Before an International

question 11

Multiple Choice

Which of the following should be examined before an international company decides to use sales promotion techniques in a foreign country?

• A)retailer involvement and cooperation
• B)a lack of media to distribute promotional materials
• C)cultural differences in promotions that attract and interest consumers
• D)legal restrictions and regulations in various countries
• E)all of the above

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Definitions:

Operant Conditioning

A method of learning where the intensity of a behavior is altered through rewards or penalties.

Extinction

The process whereby a conditioned response decreases in frequency and eventually disappears as a result of the conditioned stimulus being presented without the unconditioned stimulus.

Reinforcement

A stimulus or event that increases the likelihood of a behavior being repeated, it can be positive (adding) or negative (removing).

Shaping

Shaping is a method of training by which successive approximations toward a desired behavior are reinforced.