While Ginger Waited for IVillage

question 55

Multiple Choice

While Ginger waited for iVillage.com's apparel site to download,a small ad encouraging her to check out the summer clothes at Nordstrom department store and at its Web site appeared on her computer screen.The Nordstrom's ad is an example of:

• A)content sponsorship.
• B)a pop-up.
• C)push technology.
• D)functional sponsorship.
• E)a pop-under.

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Definitions:

Operating Segment

A component of a business for which discrete financial information is available and is regularly reviewed by the entity's chief operating decision maker for performance assessment and resource allocation.

Reportable Segment

A component of a business that is subject to separate reporting because it engages in business activities from which it may earn revenues and incur expenses, including revenues and expenses related to transactions with other components of the same company.

Revenue Test

A method to evaluate the viability or success of a business based on its ability to generate income.

Profit Test

An examination to determine the viability and profitability of a project, product, or business scenario.