Podcasts Are Being Used by Advertisers to Reach

question 73

Multiple Choice

Podcasts are being used by advertisers to reach:

• A)older viewers
• B)international markets
• C)young listeners
• D)baby boomers
• E)none of the above

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Definitions:

Consumer Incomes

The total amount of income received by consumers, influencing their purchasing power and demand for goods and services.

Inferior Good

A type of good for which demand decreases as the income of the consumer increases, contrasting with normal goods.

Substitute

A good or service that can be used in place of another good or service, often due to similarities in features or functions.

Expensive

Describing an item or service that has a high cost or price relative to its perceived value or compared to other options.