All of the Following Factors Have Contributed to the Increased

question 23

Multiple Choice

All of the following factors have contributed to the increased attractiveness of direct marketing EXCEPT:

• A)the increasing number of direct-marketing syndicates
• B)the rising number of women in the work force
• C)the improved image of the industry
• D)the rapid technological advancement of electronic media and of computers
• E)the attractiveness of malls for family entertainment