Which of the Following Is NOT a Commonly Used Source

question 39

Multiple Choice

Which of the following is NOT a commonly used source of information for a direct-marketing database?

• A)the U.S.Census Bureau
• B)the Better Business Bureau
• C)Simmons Market Research Bureau
• D)U.S.Postal Service
• E)Standard Rate and Data Service

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Definitions:

Objective Quality

Objective quality relates to measurable or quantifiable aspects of something, based on impartial criteria or standards rather than personal opinions.

Unbiased Approach

A method or standpoint that is impartial, not influenced by personal feelings or opinions in considering and representing facts.

Emotionally Charged

Pertains to situations, events, or information that invoke strong emotions or feelings.

Objectivity

The practice of presenting information in a fact-based, unbiased manner, without letting personal feelings or opinions influence.