Which of the Following Statements About the Use of Catalogs

question 19

Multiple Choice

Which of the following statements about the use of catalogs in the direct-marketing industry is true?

• A)Most business-to-business marketers use print catalogs.
• B)The number of catalogs mailed since 1984 has decreased significantly.
• C)Many companies use catalogs in conjunction with their more traditional sales and promotional strategies.
• D)There is no company today that relies solely on catalog sales.
• E)The number of catalog shoppers has steadily declined since 1984.

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Definitions:

Hierarchical Organization

A system structure that ranks components or elements in levels of importance or authority, often used in businesses and biological classifications.

Furniture Polish

A product used to enhance the appearance and protect the surface of wooden furniture.

School Supplies

Materials and items required for educational purposes, such as pens, pencils, notebooks, and textbooks.

Serial Position Effect

Our tendency to recall best the last and first items in a list.