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Direct marketing has been in existence since the invention of the:
Residential Neighborhoods
Areas primarily containing housing where people live, often differentiated by types of housing, socioeconomic status, and urban planning.
Externalities
Negative or positive impacts on third parties stemming from business operations, which are not accounted for in the pricing of products or services.
Market Equilibrium
A state in a market where the quantity supplied equals the quantity demanded, leading to a stable market price and no excess supply or demand.
Total Benefit
The complete gain obtained from consuming a good or service.
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