A Television Ad for Pizza Hut Telling You to Look

question 27

Multiple Choice

A television ad for Pizza Hut telling you to look in your mailbox for coupon offers that will save you big bucks on your next pizza order is an example of:

• A)supplementary promotion.
• B)support advertising.
• C)a one-step direct marketing approach.
• D)add-on marketing.
• E)sweeps marketing.

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Definitions:

Stem

The main body or stalk of a plant, which supports leaves, flowers, and fruits, and transports fluids between the roots and the rest of the plant.

Stipule

One of a pair of scalelike or leaflike structures found at the base of certain leaves.

Palisade Mesophyll

The layer of closely packed, elongated cells found under the upper epidermis of leaves, responsible for most of the photosynthesis in plants.

Photosynthesis

This is a process where green plants and a few other life forms use sunlight to generate nutrients from water and carbon dioxide.