Advertisements That Focus on the Dominant Attributes or Characteristics of a Product

question 49

Multiple Choice

Advertisements that focus on the dominant attributes or characteristics of a product or service are known as _____ appeals.

• A)feature
• B)news
• C)price
• D)product popularity
• E)generic

Recognize the largest actively-traded stock indexes and their attributes.

Calculate after-tax rates of return for municipal and corporate bonds given specific tax brackets.

Understand how Treasury bond prices are quoted and calculate the price expected to pay.

Understand the characteristics and adjustments of the Dow Jones Industrial Average (DJIA).

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Definitions:

Moral Law

A set of universal principles governing ethics and behavior, often believed to be inherent or divinely inspired, guiding the distinction between right and wrong.

Authority

Legitimate power. But note: although many people seem to think that an appeal to authority will settle a philosophical dispute, in most philosophical disputes, it is the nature of authority itself that is in question.

Physically Strong

Having significant physical power, muscle strength, and stamina to perform tasks that require physical effort.

Good Life

A life well lived; the most desirable way to live.