Which of the Following Comparisons of Primary In-Home Readers of a Magazine

question 60

Multiple Choice

Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true?

• A)Advertisers generally attach greater value to primary in-home readers.
• B)Advertisers generally attach greater value to pass-along readers.
• C)Pass-along readers should be totally discounted in evaluating magazine readership.
• D)Pass-along readers generally spend more time with a magazine and pick it up more often than do primary readers.
• E)All of the above are correct comparisons.

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Definitions:

Equity

Fairness or justice in the way people are treated, often discussed in the context of social policy, economics, or law.

Social Exchange

A theory that suggests social behavior is the result of an exchange process aimed at maximizing benefits and minimizing costs to individuals.

Passionate Love

An intense emotional state characterized by a powerful desire for another person, often accompanied by physiological arousal and a longing for mutual affection.

Superordinate Goals

Shared objectives that require cooperation among individuals or groups, often leading to reduced conflict.