An Advertiser Preparing to Run a Large Ad in a Weekly

question 108

Multiple Choice

An advertiser preparing to run a large ad in a weekly newspaper needs to know that _____ can be a disadvantage associated with the selection of newspapers as the media vehicle.

• A)poor reproduction quality
• B)lack of demographic selectivity
• C)clutter
• D)short life span
• E)all of the above

---

Definitions:

Cash Control Sheet

A financial document used to record and monitor cash transactions within a business.

Credit and Debit Card Payments

Electronic payment methods where credit cards borrow funds from the issuing bank to make a purchase, while debit cards deduct money directly from the cardholder's bank account.

Manual Recording

The process of documenting information by hand, as opposed to using electronic means.

Debit Sheet

A record listing all debit transactions, often used in accounting to monitor expenditures.