A Written Version of a Television Commercial That Provides a Detailed

question 95

Multiple Choice

A written version of a television commercial that provides a detailed description of its video and audio content is known as a:

• A)layout.
• B)jingle.
• C)voice-over.
• D)script.
• E)storyboard.

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Definitions:

Probability

A measure of the likelihood that an event will occur, often represented as a number between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.

Utility

A measure of satisfaction, happiness, or benefit that an individual derives from consuming goods and services.

Risk Averter

An individual or entity that prefers outcomes with less risk and is likely to avoid uncertain prospects in favor of a sure thing.

Expected Value

The weighted average of all possible values of a random variable, considering the probabilities of each outcome.