The Primary Advertising Medium in Terms of Both Ad Revenue

question 28

Multiple Choice

The primary advertising medium in terms of both ad revenue and number of advertisers is:

• A)network television.
• B)radio.
• C)magazines.
• D)newspapers.
• E)direct mail.

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Definitions:

Online Buying

The process of purchasing goods or services over the Internet, which allows consumers to buy from a wide range of products without geographical limitations.

Shopping Experience

The overall perception and satisfaction a consumer has when purchasing products or services, influenced by environment, customer service, and convenience.

Empowered Consumers

Consumers who have increased control and influence over their purchasing decisions, often through access to information and alternatives offered by technology.

Online Consumers

People who buy products or services online.