Bob Wilkes Shoes Horses for a Living

question 52

Multiple Choice

Bob Wilkes shoes horses for a living.He has a large list of customers who often ask him for unusual features such as "Is there any sort of shock absorbers available for horses?" To answer these questions,he subscribes to American Farriers Journal and stores all of his previous issues so he can use them as reference material.The way Wilkes uses this publication demonstrates which advantage of magazines as an advertising medium?

• A)geographic selectivity
• B)creative flexibility
• C)prestige
• D)permanence
• E)services

Analyze the distribution of proceeds from the issuance of stock packages.

Know the accounting entries for stock subscriptions and their down payments.

Understand the implications of dividends in arrears on preferred stock.

Grasp the accounting treatments and financial statement impacts of stock splits and stock options (both compensatory and noncompensatory).