Which of the Following Statements Provides a Reason Why Consumers

question 6

Multiple Choice

Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising?

• A)Unlike television ads,magazine ads are intrusive and not easy to ignore.
• B)Consumers generally choose to purchase a magazine because they are interested in the content and ads are additional information relevant to the issue or topic area.
• C)There are not many ads in most magazines,so they do not bother consumers.
• D)Because more creative options are available for magazines than for television advertising,magazine ads are more interesting.
• E)Magazine advertising does not provide the psychographic or demographic selectivity that television does.

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Definitions:

Parental Standards

The expectations and norms set by parents regarding their children's behavior and achievements.

Cognitive Rationales

Logical reasons or explanations that stem from cognitive processes, used to understand or justify thoughts, beliefs, or actions.

Punishment

The application of a consequence in response to a behavior, intended to decrease or eliminate the occurrence of that behavior.

Temptation

A desire or urge to do something, often wrong or unwise, that is hard to resist.