Underneath the Headline,"Fully Loaded," in the Ad for Browning Shotguns

question 70

Multiple Choice

Underneath the headline,"Fully Loaded," in the ad for Browning shotguns was "Our most comprehensive line of autoloading shotguns ever." The second statement was printed in a typeface larger than the body copy but smaller than the headline.The second statement in the ad is an example of a:

• A)story line.
• B)subhead.
• C)demonstrative appeal.
• D)physiological appeal.
• E)psychological appeal.

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Definitions:

Hallucinogenic

Substances that cause alterations in perception, mood, consciousness, and thought, often inducing visions or experiences that seem real but are not.

Opiate Receptors

Specialized proteins located in the brain, spinal cord, and gastrointestinal tract that interact with opiate drugs and endogenous opioids to reduce pain and induce feelings of pleasure.

Activating Serotonin

The process of stimulating the release or action of serotonin, a neurotransmitter that contributes to feelings of well-being and happiness.

Binding

The process of physically or chemically linking two or more entities together, often used in biochemical contexts.