Which of the Following Statements About the Use of Color

question 17

Multiple Choice

Which of the following statements about the use of color in magazine advertising is true?

• A)The more color used in the ad,the lower the cost.
• B)Advertisers prefer using black and white because of the greater visual impact it makes.
• C)Research has shown that color ads are superior to black and white ads in terms of attracting and holding attention.
• D)Bleed pages are less expensive than color pages with margins because less fine-tuning is required with bleed pages.
• E)Black and white ads are generally considered superior to color in terms of recall,awareness,and retention.

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Definitions:

Leather Wallets

Small, foldable cases, often made of leather, used for carrying personal items such as cash, credit cards, and identification documents.

Domestic Price

The price of goods or services within a country's borders, as opposed to international or global market prices.

Free Trade

A policy allowing goods and services to be bought and sold across borders with little or no government tariffs, quotas, or prohibitions.

Domestic Price

The price of goods or services within a country's domestic market, contrasting with international or foreign market prices.