What Was the Primary Objective Marketers Sought When They First

question 53

Multiple Choice

What was the primary objective marketers sought when they first employed the Internet as a communications tool?

• A)to sell their product
• B)to stimulate repurchase of their product
• C)to level the competitive playing field
• D)to disseminate information
• E)to create a competitive advantage

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Definitions:

Government Board

A group of appointed or elected members who oversee the activities of a public or governmental organization.

Protocols

Established sets of rules and procedures for conducting scientific experiments, medical treatments, or communications between devices in a network.

Research

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.

Diagnostic Criteria

A standardized set of guidelines that are used to identify and classify diseases and disorders.