The Times During the Year When Television Audiences Are Measured

question 72

Multiple Choice

The times during the year when television audiences are measured in order to set advertising rates are called:

• A)sweeps periods.
• B)GRP flighting periods.
• C)frequency estimates.
• D)availabilities.
• E)upgraded media scheduling.

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Definitions:

Change Management Process

A systematic approach to dealing with the transition or transformation of an organization's goals, processes, or technologies.

Double-Loop Learning

Double-Loop Learning is a process wherein an organization or individual questions and modifies its objectives, strategies, or beliefs in response to the results of actions.

Unfreezing

As the initial stage of organizational change, unfreezing involves the development of a shared understanding among stakeholders that a particular change is necessary.

Resistance To Organizational Change

The opposition or pushback by employees or stakeholders when an organization attempts to make significant changes to its structure or processes.