Which of the Following Statements About the Length of Television

question 16

Multiple Choice

Which of the following statements about the length of television commercials is true?

• A)Commercials have become longer as the demand for broadcast time dwindles.
• B)Commercial length is increasing and 60-second spots will become dominant by the end of the decade.
• C)Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.
• D)Fifteen-second commercials account for over half of the ads seen on network television.
• E)The number of 60-second commercials has declined due to a desire by the network to sell more ads and restrict clutter.

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Definitions:

Sellers

Individuals or entities that offer goods or services in exchange for financial compensation.

Supply Schedule

A table that shows the relationship between the price of a good and the quantity of that good a seller is willing to supply to the market at various prices.

Sellers

Individuals or entities that offer goods or services for sale in the marketplace.

Buyers

Individuals or entities that make purchases of goods and services either for personal use, resale, or use in production.