The Share of a Television Audience Indicates The

question 6

Multiple Choice

The share of a television audience indicates the:

• A)percent of the defined target market that is exposed to a message at least once during the relevant time period
• B)percent of those television sets in use at any time that are watching a particular program
• C)average number of exposures of a message received by each member of the target market
• D)percent of all households owning a television set that are watching a particular program
• E)number of people who responded to a televised direct-response ad

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Definitions:

Little to No Atmosphere

Describes celestial bodies or locations that lack a significant atmospheric layer or have a very thin one.

Lunar Highlands

High elevations on the Moon that contain a light-colored, heavily cratered material; syn. cratered highlands.

Feldspar Rich

Referring to rocks or minerals containing a high proportion of feldspar, a group of silicate minerals that are among the most abundant in the Earth's crust.

Rayed Crater

A type of crater characterized by radiating lines or bands of debris thrown out by the impact that formed the crater.