Why Do Advertisers Use the Image Transfer Process in Radio

question 5

Multiple Choice

Why do advertisers use the image transfer process in radio advertising?

• A)to take advantage of vivid musical messages to create images in the mind of radio listeners
• B)to establish the video image of a television commercial and then use the audio portion of the TV commercial as the basis for a radio campaign
• C)to transfer the image created by a radio commercial to the point-of purchase
• D)to transfer the image of celebrities to the advertised brand
• E)to create brand loyalty through the use of multisensory imaging

---

Definitions:

Mutually Exclusive

Events that cannot occur at the same time, implying that the occurrence of one event excludes the occurrence of the other.

Events

Outcomes or occurrences that can be clearly defined, measured, and distinguished from other events in a probability context.

Outcomes

The possible results or consequences of an experiment, procedure, or situation.

Event

An outcome or a set of outcomes of a random experiment or phenomenon, which can be quantified for analysis in probability and statistics.