One of the Concerns Over the Method Used by

question 125

Multiple Choice

One of the concerns over the method used by

• A)the sample size used to measure national viewing audiences
• B)measuring viewership of commercials not just programs
• C)the use of the people meter to measure national viewing audiences
• D)an inability to measure people viewing TV outside the home environment
• E)an inability to measure whether people are actually watching or simply have the television on for company

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Definitions:

Cultural Expectations

Socially constructed norms and standards that dictate acceptable behavior within a specific culture.

Gender

Gender refers to the roles, behaviors, activities, expectations, and societal norms associated with being male, female, or non-binary, often shaped by cultural and social influences.

Primary Sex Characteristics

The biological and physiological characteristics that define male and female organisms, such as reproductive organs.

Evolutionary Psychologists

Researchers who study how evolutionary principles explain human psychological features and behaviors.