Douglas Was Asked to Fill Out a Survey on 'Dill

question 85

Multiple Choice

Douglas was asked to fill out a survey on 'dill' pickles.He was asked questions about what he liked and disliked about dill pickles,when and where he usually ate dill pickles,and to list and rate all brands of dill pickles he could recall.He was also asked about packaging as well as degree of sourness in the different brands of pickles.Since the survey was conducted by an ad agency prior to developing a creative strategy for its client,a pickle manufacturer,and there were several people surveyed besides Douglas,you can assume he was participating in a _____ study.

• A)consumer brainstorming
• B)general preplanning input
• C)perceptual mapping
• D)problem detection
• E)market profiling

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Definitions:

Extrapyramidal Tract

A network of neurons in the brain involved in the coordination and control of motor functions, particularly those responsible for involuntary movements.

Myelin

A fatty substance that encases and insulates nerve fibers, speeding up electrical impulses between neurons and crucial for proper nervous system functions.

Demyelinating Process

A pathological condition in which the myelin sheath of nerve fibers is damaged, disrupting neural conductivity.

Neurons

Nerve cells that are the basic building blocks of the nervous system, responsible for receiving, processing, and transmitting information through electrical and chemical signals.