New Nielsen Data Refute the Myth That Nearly All Digital

question 60

Multiple Choice

New Nielsen data refute the myth that nearly all digital video recorders (DVR) viewers:

• A)skip through the advertisements
• B)are different from people meter viewership
• C)prefer broadcast programs over cable choices
• D)alternate between live broadcasts and previously recorded programs
• E)engage in double-tasking,working on their computers while watching television

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Definitions:

Operational Integration

The process of aligning and coordinating an organization's operations, processes, and strategies to improve efficiency and achieve unified goals.

Omnichannel Retailing

A multi-channel approach to sales that aims to provide customers with a seamless shopping experience whether they're shopping online from a mobile device, a laptop, or in a brick-and-mortar store.

Organizational Structure

The system that outlines how certain activities are directed in order to achieve the goals of an organization, including roles, responsibilities, and authority flows.

Retail Distribution Center

A dedicated warehouse facility that centralizes the reception, processing, and distribution of goods to various retail outlets.