Which of the Following Statements About Commercial Length Is True

question 29

Multiple Choice

Which of the following statements about commercial length is true?

• A)Fifteen-second spots are the most common commercial lengths.
• B)Increasing media costs have resulted in advertisers preferring shorter commercials.
• C)Most advertisers believe shorter commercials cannot deliver a message as effectively as longer commercials.
• D)Fifteen-second spots typically sell for about the same amount as 30-second spots.
• E)All of the above statements about commercial lengths are true.

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Definitions:

Outcomes

The results or consequences of an action, process, or scenario.

Special-Interest Effect

Any political outcome in which a small group (“special interest”) gains substantially at the expense of a much larger number of persons who each individually suffers a small loss.

Government Policy

refers to the actions taken by a government to address issues or achieve goals, which may involve regulations, laws, or spending priorities.