One of the Surprising Findings of Nielsen's Extended Home Study

question 116

Multiple Choice

One of the surprising findings of Nielsen's Extended Home study was:

• A)the estimated prime-time television viewing habits of extended home consumers was significantly lower than anticipated
• B)that traditional age college students watch as much television as non-college students in the same age group
• C)the extended home estimates were as accurate as other measurements using diaries.
• D)that more college watch television in bars than dorm rooms
• E)male college students are more likely to watch Oprah and female college students are more likely to watch South Park

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Definitions:

Cognitive Systems

Complex systems involved in the processing of information, encompassing functions such as perception, memory, judgment, and decision-making.

Internal Motives

Psychological drivers or desires that originate within an individual, guiding their behavior from the inside.

Autonomous Morality

The stage in moral development where individuals recognize that rules and laws are created for the good of the collective and can be questioned and modified.

Social Structure

The organized pattern of social relationships and social institutions that together compose society.