Which of the Following Is a Type of Response That

question 12

Multiple Choice

Which of the following is a type of response that could be generated by direct marketing?

• A)a vote for a mayoral candidate
• B)a subscription to Martha Stewart Living magazine
• C)an inquiry for more information on a water reclamation system for a car wash
• D)a purchase of a tin of St.Julien macaroon cookies
• E)all of the above

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Definitions:

Standard Error

A statistic that measures the dispersion or variability of a sampling distribution, often used in estimating parameters.

Confidence Interval

A range of values that is used to estimate the true value of a population parameter with a certain level of confidence.

Population Standard Deviation

A measure of the dispersion of a set of data from its mean, calculated for the entire population.

Confidence Interval

A statistical range, with a given probability, that contains the true parameter of the population.