Which of the Following Statements About Radio as an Advertising

question 89

Multiple Choice

Which of the following statements about radio as an advertising medium is true?

• A)Almost 50 percent of all radio revenue comes from network advertising.
• B)Radio has evolved into primarily a local advertising medium.
• C)Radio advertising revenue has been steadily declining for the last 20 years.
• D)One of the main weaknesses of radio as an advertising medium is the high production costs.
• E)All of the above statements about radio as an advertising medium are true.

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Definitions:

Code of Ethics

A set of principles and guidelines designed to help professionals conduct business honestly and with integrity.

Service Firms

Companies that provide intangible products, such as consulting, banking, and legal services, to their customers.

Generate Revenues

The process of bringing in money from sales of goods or services that a company offers to its customers.

Identifying Alternatives

The process of defining and evaluating different options or courses of action in decision-making.