Why Are Models of the Creative Process Valuable to Those

question 63

Multiple Choice

Why are models of the creative process valuable to those working in the creative areas of advertising?

• A)The models let the client see what he or she is paying for.
• B)The models provide an organized approach to a creative problem.
• C)The models let creatives approach the creative process in whichever manner feels most comfortable to them.
• D)The models were developed by people who were successful advertisers themselves.
• E)The models create heuristics needed to determine whether an ad will accomplish its goals.

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Definitions:

Corporate Governance

The system of rules, practices, and processes by which a company is directed and controlled, focusing on the interests of stakeholders.

Shareholders

Individuals or institutions that own shares in a corporation, giving them ownership stakes and typically the right to vote on corporate matters.

Managers

Individuals responsible for making decisions about the investment and administration of funds, or overseeing operations in various types of enterprises.

Securitization

The process of pooling various types of contractual debt like mortgages and selling them as bonds to investors.